Our Future Goal

Accelerating India’s tech and startup economy by helping create a positive impact on the world of startups and all stakeholders involved. Journalism that acts in the interest of the general public; helps foster an ecosystem that upholds high standards of corporate governance and ethics; ensures effective and proper utilization of investor funds and grants (including those from the government).

Democratizing startup data & tech intelligence with data-driven, impactful, and unbiased news, along with incisive analysis on what matters most in Indian tech. Equipping leaders in India’s tech and startup economy with impartial news, thoughtful analysis, in-depth research, and the community they need to navigate the rapidly evolving world of tech.

Initiatives to support the growth and development of the startup ecosystem with a vision to inspire the next generation of entrepreneurs; highlight India’s position in the global technology landscape; create jobs, uplift the social status of the general public, and drive more investments into India.

Scope of These Guidelines

Our Editorial Code of Conduct helps us maintain the highest standards of journalism, focusing on ethics and integrity. We hold all editorial staff, freelancers, and contributors accountable to these standards and encourage them to conduct themselves honorably, contributing to a newsroom that fosters passion, collaboration, and mutual respect.

In an ever-evolving ecosystem, we strive to uphold journalistic integrity and credibility across the newsroom and in all editorial-related marketing activities. When situations arise that could present conflicts of interest, we commit to transparency if a potential conflict exists between the subjects we cover and our organization.

Editorial Standards

• Objectivity & Neutrality: StartupsMitra presents unbiased facts and opinions, free from personal bias. Any opinions introduced in long-form coverage are backed by data or expert comments, ensuring credibility.

• Editorial Independence: StartupsMitra reports on all newsworthy entities without fear of backlash, including those with ties to our investors.

• Legal Support: Our editorial team is equipped with the technical, procedural, and legal resources to enable fearless, independent reporting.

• Financial Responsibility: Staff, freelancers, and contributors are discouraged from personally benefiting from information obtained in the newsroom or making investment decisions based on unpublished news.

Our News Gathering Process

StartupsMitra exercises editorial discretion on newsworthiness, even while focusing on the Indian startup ecosystem. We employ double-sourcing for stories lacking an official record, meaning we confirm with two unrelated sources to uphold the integrity of our investigations. We conduct all news gathering legally, ensuring a balanced approach and allowing all subjects a voice in our final reports.

Duties of Journalists

• Journalists at StartupsMitra are responsible for ensuring fair and balanced reporting, sourcing information legally, and treating subjects with dignity.

• Objectivity is essential, with journalists discouraged from inserting personal opinions in articles.

• Verification is vital, with claims supported by data wherever possible.

• StartupsMitra has zero tolerance for plagiarism and requires proper attribution of quotes and data.

Duties of the Editor

The editor’s responsibilities include ensuring adherence to StartupsMitra’s editorial standards, preventing plagiarism, and maintaining journalistic ethics throughout the reporting process. Editors also manage timely submissions, appropriate packaging of articles, and continued monitoring of news cycles, using the StartupsMitra ecosystem to enrich stories.

Fact-Checking Guidelines

StartupsMitra emphasizes accurate and balanced reporting, following guidelines to ensure credibility. Double-sourcing is essential, and respect for sources and subjects is paramount. StartupsMitra allows time for subject responses depending on the story type, and corrections are promptly made when new information arises.

Advertisers, Native & Content Marketing

• StartupsMitra does not produce advertorials.

• Native content undergoes a strict editorial process.

• Claims from partners require documentary proof before inclusion.

Source Attribution

StartupsMitra gives prominent credit to the original sources of reports and ensures quotes are correctly attributed. Anonymous sources are verified through corroboration with multiple sources, and quotes translated into English must retain their original meaning.

Guidelines for External Contributors

Transparency and impartiality are essential when dealing with sources. Journalists at StartupsMitra avoid accepting hospitality that could affect objectivity and reach out to the Editor-in-Chief if personal relationships compromise their impartiality.

Disclosures About Our Investors

StartupsMitra reports on all relevant entities within the Indian startup ecosystem, even if some investors in these companies have invested in StartupsMitra’s parent company, WBN Consulting Private Limited. We maintain transparency and independence, and readers can review a list of our investors through contact us.

Grievance Redressal

StartupsMitra is committed to high standards. If concerns arise regarding content quality, please contact us via email, and we will address them promptly if validated. To connect with us you can use our contact us page where we have listed several modes through which you can contact us.